Marie Green
Nov 2, 2010

PODCAST: Challenges facing the Pay-TV industry

Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV industry.

PODCAST: Challenges facing the Pay-TV industry

The podcast was recorded at the Casbaa Covention 2010 which took place at the Grand Hyatt in Hong Kong during October. The recording also coincides with the Television Report published in the November and second issue of Campaign Asia-Pacific.

Included in the discussion are the challenges facing the pay-TV industry today, including growing advertising revenue and adding value and generating ROI through mobile and internet offerings.

Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

20 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

20 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

21 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.