Staff Reporters
Jan 26, 2022

Redhill makes first acquisition with Creative Consulting Group deal

This takeover is aimed at strengthening the agency's presence in Hong Kong and the Greater China region.

Belinda Chan & Jacob Puthenparambil
Belinda Chan & Jacob Puthenparambil

Redhill, a Singapore-headquartered full-service communications agency, has acquired Hong Kong-based Creative Consulting Group (CCG) to strengthen its presence in Hong Kong and the Greater China region. This is the first acquisition for Redhill.

Founded in 2001 by Belinda Chan, CCG is a marketing and PR firm with clients across business sectors, including banking and finance, real estate, professional services, lifestyle, and technology. The firm's clients include Henderson Land Group, Cushman & Wakefield, Bank of Singapore, UBS, JP Morgan, Cyberport, Bang & Olufsen, MMD and Aruba.

Chan, who is also managing partner of CCG, said the deal would allow both firms to combine their strengths to target the Greater China market: “With roots in the dynamic Greater China region, we aim to join forces with Redhill to bring both our successes to the next level."

For Redhill, this deal is likely to be the first in a series of inorganic deals it makes to expand its business. “CCG brings with it not only regional experience and presence but also a high-quality team in Hong Kong and Greater China region," said Jacob Puthenparambil, CEO at Redhill. "This is an important milestone for Redhill as we ... further our mission to be a global agency with Asian roots.” 

Since its inception in 2014, Redhill has grown to over 110 employees in 2022. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.