Ruder Finn Asia adds three luxury clients to its China portfolio

Girard-Perregaux. a luxury European watch brand, which will have its 220th anniversary travelling exhibition in China from 20 to 23 October, the company will be bring pieces from its Swiss museum to Shanghai to showcase its rich history in watchmaking traditions.

Belles Montres, a renown European exhibition for luxury watches, will also debut at the Shanghai Exhibition Center from 26 to 30 October.

Ruder Finn is charged with driving the publicity over the run-up to the events in October and during the period when the exhibition is open to the public.

Meanwhile, De Grisogono, a high-end jewellery and watch brand from Switzerland, will be entering the Chinese market with the opening of its first China boutique later this year.  Ruder Finn will be also charged with this PR push.

“We see strong growth in the luxury sector, from fashion to watches to jewellery, Gao Ming, vice president of Ruder Finn Shanghai said. "Luxury brands are also getting serious about using digital communications, especially social media, which is proving to be highly influential and effective.”

Ruder Finn has long been regarded as a luxury expert in Asia with clients such as Cartier, Givenchy, Hermes, Bang & Olufsen and Hennessy.