Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 4, 2019
Three mainland Chinese brands with fresh approaches to CNY marketing
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jan 4, 2019
Singtel thinks you're ready for an emotional ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
PROMOTED
14 hours ago
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
The Information
16 hours ago
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
16 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
17 hours ago
Google enhances ads portfolio with new AI-powered ...
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.