Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
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Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?
The agency has put together a 10-person team of strategists.
Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.
The group expects a 2% growth in organic net revenue compared with 2024.
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