Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 21, 2010
Time has come to debunk the myth of 'Brand China'
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Sep 26, 2024
Why brands in China are entering the podcast world
Jul 21, 2010
Time has come to debunk the myth of 'Brand China'
Jul 8, 2024
Why more brands are embracing podcasts in China
Just Published
3 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
4 hours ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
The Information
4 hours ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The Information
4 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.