Tribal Fusion opens its doors in Indonesia

Rusmanto will be responsible for driving Tribal Fusion’s business operations in Indonesia and tapping emerging business opportunities in the region.

A seasoned digital media expert, Rusmanto has experience in sales and marketing, project management, competitive analysis, network acquisition and digital technology ad serving. As the regional advertising manager of Admax, he was instrumental in building the company in Indonesia from scratch and in charge of building sales and relationship with the media.

“Moris’s proven track record, experience and extensive knowledge of the regional digital industry makes him an excellent addition to the rapidly growing Tribal Fusion force,” said Pawan Goyal, MD, Tribal Fusion, Middle East & Asia.

Indonesia is an important market for Tribal Fusion in Southeast Asia given its 26 per cent growth in ad spend (source Nielsen), recorded as the highest in Asia.

Commenting on his new assignment, Rusmanto said, “The online display ad spending has witnessed a sudden splurge in recent times and is likely to grow even stronger."

During the early stages of his career, Rusmanto worked with Asian Development Bank as an economic consultant. He graduated from University of Oregon where he majored in economics and later received a masters in science at the European School of Management, majoring in project management.