UPDATE: AdMaster wins Microsoft's digital monitoring business incl Windows Server 2012

Winning a three-way pitch involving incumbent Miaozhen Systems last month, AdMaster will monitor, evaluate and optimise the commercial software campaigns for Microsoft including its Windows Server 2012 — a new operating system officially released on 4 September.

Services AdMaster will provide include tracking and analytics of display, search engine and mobile advertising mediums of the commercial business units, such as Microsoft's cloud computing and server products.

According to UM (Microsoft's media agency), the client expected its third-party monitoring company to be able to bring actual marketing value by creating new measurement benchmarks across PC and mobile devices.

Monitoring services for other Microsoft products such as Windows 7 & 8, Internet Explorer 8 & 9, Office 2010 are not covered in the recent pitch but still provided by Miaozhen.

AdMaster also supports well-known brands such as Durex, Procter & Gamble, McDonald's, Haier, Starbucks, FAW-Volkswagen, Dongfeng Nissan and Asus in their digital campaigns.

Editor's note: This article was edited after initial publication. The headline and text were changed to more accurately explain the roles of AdMaster and Miaozhen Systems regarding various Microsoft product lines. Campaign Asia-Pacific regrets the error made.