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Jan 14, 2016
Why foreign brands may see little upside to Alibaba's rural e-commerce plans
CHINA - The warm-up period for the Alibaba Lunar New Year Shopping Festival (阿里年货节) is set to start today, with the actual five-day shopping festival to begin on 17 January. While greater penetration of China’s underserved rural markets is the focus this year, most foreign brands are likely to see little upside in this battlefield. Here's why.
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