Byravee Iyer
Nov 14, 2013

WPP’s consultancy arm launches Asia hub in Singapore

ASIA-PACIFIC - WPP-owned Kantar has launched its brand consultancy division, The Futures Company, in Singapore to serve as a hub for clients in Asia-Pacific.

Stephane Alpern, MD APAC, The Futures Company
Stephane Alpern, MD APAC, The Futures Company

The New York-headquartered company will be led by Stephane Alpern and has hired three people. However, it will be adding more people in the next few months, Alpern confirmed.  

Although the company has been doing work in the region for several years, Singapore is its first office. “We are a strategic insight and innovation consultancy that helps clients unlock new sources of growth through expertise in foresight and futures that indentifies trends that shape the future,” Alpern said.

The Futures Company is also interested in setting up satellite offices in key countries in the region—a model it followed in Latin America where it launched a few years ago.

The consultancy works with multinational companies in FMCG, automotive, technology and financial services. Alpern declined to name clients in the region.

The Futures Company was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and more recently, Tru. Apart from Singapore, the company operates in New York; Chapel Hill, North Carolina; San Francisco; Chicago; Sao Paulo; Buenos Aires; and Mexico City.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.