Oct 20, 2014
DATA POINTS: The efficiency of search and social ads
Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 13, 2024
SearchGPT: How to adapt for the AI search engine era
Oct 11, 2024
Is SearchGPT the 'Grim Reaper' for Google rankings?
Oct 15, 2024
The Gen AI search surge: What marketers need to know
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
11 hours ago
Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Knowledge
11 hours ago
Omnicom, WPP and Publicis shops vie for top spots ...
Meanwhile, four new agencies enter the top 20.
.png&h=268&w=401&q=100&v=20170226&c=1)
12 hours ago
Why brands are scaling back their sustainability ...
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
Goodbye first screen, hello wearables: IMG's vision ...
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.