Dec 5, 2014

How kids in Southeast Asia use devices

More than 40 per cent of kids in Southeast Asia are most likely to use a smartphone or tablet for more than an hour when their parents let them, according to a new study. Samsung Kidstime and theAsianparent.com surveyed 2,714 parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand about kids' usage of mobile devices and apps. Collectively the respondents have at least 3,917 children aged between 3 and 8 years. The full report is available at http://bit.ly/DeviceUsageAmongKids2014

Related Articles

Just Published

44 minutes ago

40 Under 40 2024: Emily Moon, Loupe Agency

While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.

44 minutes ago

Against the odds: Unpacking the high-stakes world ...

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.

2 hours ago

How to fix adland's motherhood crisis

It's well known that there's an industry-wide issue of the way that motherhood impacts creative departments. Campaign asks industry leaders if there are concrete steps that can be taken to help mothers remain in the creative industry.

2 hours ago

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.