How kids in Southeast Asia use devices
More than 40 per cent of kids in Southeast Asia are most likely to use a smartphone or tablet for more than an hour when their parents let them, according to a new study. Samsung Kidstime and theAsianparent.com surveyed 2,714 parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand about kids' usage of mobile devices and apps. Collectively the respondents have at least 3,917 children aged between 3 and 8 years. The full report is available at http://bit.ly/DeviceUsageAmongKids2014
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.