Staff Reporters
Nov 16, 2016

Photos: Standard Chartered Arts in the Park

TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

For the event, TBWA Hong Kong created a VR game entitled Rhapsody of the Forest, that allowed children to build their own magical forest with animals using movements and gestures in an immersive environment inspired by geometric polygon art.

The young participants also received a DIY pop-up picture book based on what they created in the game as a complement to the VR experience.

Renowned conservationist and UN messenger of peace Jane Goodall delivered a speech on conservation at the event. The annual event was sponsored by Standard Chartered Community Foundation and organised by the Hong Kong Youth Arts Foundation.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

'We know that we have to be simpler': Brian Lesser ...

Lesser spoke to investors at WPP’s annual results.

9 hours ago

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

15 hours ago

APAC headcount drops 4.8% as IPG’s global workforce ...

CEO promises “thoughtful decision-making” as it plans more cuts.

19 hours ago

A new UNICEF campaign hits a six for gender equality

Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.