Staff Reporters
Nov 16, 2016

Photos: Standard Chartered Arts in the Park

TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

For the event, TBWA Hong Kong created a VR game entitled Rhapsody of the Forest, that allowed children to build their own magical forest with animals using movements and gestures in an immersive environment inspired by geometric polygon art.

The young participants also received a DIY pop-up picture book based on what they created in the game as a complement to the VR experience.

Renowned conservationist and UN messenger of peace Jane Goodall delivered a speech on conservation at the event. The annual event was sponsored by Standard Chartered Community Foundation and organised by the Hong Kong Youth Arts Foundation.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

3 hours ago

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

3 hours ago

Zenith wins Ugg media mandate in China

The agency will be responsible for the bootmaker's media planning and buying account in China.

3 hours ago

Top 10 beauty brands in Southeast Asia

Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.