Staff Reporters
Nov 16, 2016

Photos: Standard Chartered Arts in the Park

TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

For the event, TBWA Hong Kong created a VR game entitled Rhapsody of the Forest, that allowed children to build their own magical forest with animals using movements and gestures in an immersive environment inspired by geometric polygon art.

The young participants also received a DIY pop-up picture book based on what they created in the game as a complement to the VR experience.

Renowned conservationist and UN messenger of peace Jane Goodall delivered a speech on conservation at the event. The annual event was sponsored by Standard Chartered Community Foundation and organised by the Hong Kong Youth Arts Foundation.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

15 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

15 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

22 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.