Jenny Chan 陳詠欣
Apr 25, 2014

DFS to shake off 'duty-free' image with rebranding to luxury-travel retailer

HONG KONG / OKINAWA - DFS Group (DFS) yesterday renamed its only stand-alone duty-free store in Japan from 'DFS Galleria' to 'T Galleria by DFS'—the latest in a global rebranding campaign that will change the identity of stores in Hawaii, Hong Kong, Macau, Singapore, Guam and Saipan.

HONG KONG / OKINAWA - DFS Group (DFS) yesterday renamed its only stand-alone duty-free store in Japan from 'DFS Galleria' to 'T Galleria by DFS'—the latest in a global rebranding campaign that will change the identity of stores in Hawaii, Hong Kong, Macau, Singapore, Guam and Saipan.

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