Furry fruits make stiff people break out and 'Feel alive'

Loud Sydney won the Zespri account following a seven-agency pitch in December, and this campaign destined for several APAC markets is its first work. The campaign includes television, digital, social, OOH and POS.

Ad Nut doesn't particularly care for a brand positing that life is boring without its product to liven things up, but admits the TVC is eye-catching.

The brand's previous campaign, through The Secret Little Agency Singpore, featured tattooed gentlemen extolling the virtues of the fruit through song: see Kiwis are 'Sweeter than you think', sings Zespri.

CREDITS

Head of Planning and Innovation: Gerry Cyron
Creative Director: Wellison D’Assuncao
Senior Copywriter: Carolyn Diamond
Senior Art Director: Paul Bennell
Art Director: Kiah Barker
Senior Account Manager: Laura Tenison
Account Manager: Maria Squella
Head of Production and Studio: Steve Dube
TV Producer: Siobhan Crowley

Production Companies:

Direction and Post-Production: Aparato
Production Company: Lava
Music: Uncanny Valley
Sound Production: We Love Jam
Print Illustrator: Lucas Somariva

Client Team:

Regional Marketing Manager – Southeast Asia and Australia: Judy Lee
Marketing Managers: Tracy Ho, Janice Byrnes, Anastasia Damayanti, Tze Li Mah

(This is Ad Nut's first post in a while. Apologies, but Ad Nut needed a little "vacation" after looking at all that award bait.) 

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