Staff Reporters
Nov 30, 2016

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

HONG KONG - Cuteness, innocence, hope and romance sell brands in Hong Kong—or at least make for entertaining viewing.

The YouTube Ads Leaderboard for the third quarter of the year starts off with Mannings' tale of an over-scheduled child and the big-eyed, big-hearted feline who gives her a needed play break (above).

The list also features SK-II's viral ad on women who have given up their dreams (below). Released as part of the brand's #ChangeDestiny campaign following the critically acclaimed Marriage Market TakeoverDream Again was done in both Japanese and South Korean editions.

Meanwhile, Kotex gives us a romantic story and Optical 88 appears with its own depiction of childhood in the modern city. 

Circle K goes for all things cute and fuzzy: 

Optical 88 follows suit:

SK-II's call for young women to follow their dreams:

and the bittersweet romance short film from Kotex:

The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top ads on YouTube in Hong Kong that resonated most with audiences and celebrates the brands that performed best through a combination of popularity and promotion.

Source:
Campaign Asia

Related Articles

Just Published

35 minutes ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

1 hour ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

2 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

2 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.