Klepto cats and karate kids: AAMI's winning formula continues to deliver

Ad Nut and friends have covered AAMI many times, but the brand and longtime partner Ogilvy Melbourne continue to churn out comedic spots—under the 'Not very insurancy' banner—that are enjoyable and deliver a concise and memorable message.

The most recent cases in point: 'Shame Lorraine' (above), 'Karate Camilla' (below) and 'Excalibur' (also below).

CREDITS

Client: AAMI
Head of Brand Marketing: Tim Hernadi
Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Manager, Product Marketing (Health & Life): Potta Findikidis
Marketing Manager, AAMI Customer Sales: Anthony Russell

Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Senior Art Director: Ryan Clayton
Head of Strategy: Gavin MacMillan
Planner: Rebecca Heard
Head of TV & Film: Susannah George
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jessica McColl
Social Media Manager: Julia Stretch

Production Company: Goodoil Films
Director: Dave Wood
DOP: Shelley Farthing-Dawe
Executive Producer: Mark Foster
Executive Producer: Simon Thomas
Producer: Lee Thomson

Editor: Tim Parrington - The Butchery
Grade: Martin Greer - The Refinery
VFX: Eugene Richards  - The Refinery

Audio Post: Bang Bang Studios
Sound Design: Sam Hopgood

Media: Starcom

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