Developed by Ice Inc Design, the campaign elements include a multi-platform music video and an online photo contest. There are also print advertisments and bus stop posters.
The music video, which launched on 20 June, gathers a group of 30 students aged eight to 11 from Catholic High School and Kong Hwa School to record a track with 'Save my world' as the green message.
It will be running on MediaCorp channels, Youtube, Facebook and digital screens across the country, for a month.
For the photo contest, participants can submit pictures of children dressed as animals or plants with an appeal to save the earth. They can also send a video of themselves singing the song to the campaign’s official website.
“We wanted a catchy song where everyone can sing along and share the green message with friends,” Terrence Tan, founder and CCO of Ice Inc Design, said. “Featuring kids in their own charming and innocent way, our simple mission is to spread the green message to as many people as possible.”
This campaign follows the move by MediaCorp to adopt a green hue for all its key media platform logos earlier this month.
It has also unveiled a Saving Gaia documentary series on Channel NewsAsia, urging people to re-evaluate their living patterns and adopt thoughtful solutions for the material-crazed world.
In addition, MediaCorp’s television, radio and print platforms also run green programmes, features and tips, to get viewers, listeners and readers excited about doing their part for the environment.
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