The new uSoffa Petit is a combination between a mini-sofa and a massage chair. Osim is targeting women with this product line. Massage chairs are seen as expensive and inconvenient in size, but uSoffa Petit is hoping to break this stereotype with a stylish colour range at an affordable price.
Taiwanese top model Chiling Lin features in the ads to match the 'cute and irresistible’ image of uSoffa Petit. Rather than just a massage chair, the campaign projects it as 'furniture’ and an add-on to the home environment.
Osim and Grey are considering a second phase to the campaign, which involves infomercials running on local TV channels.
Credits:
Project uSoffa Petit Campaign
Client Osim
Creative agency Grey, Hong Kong
Media agency Mindshare
PR agency BLink
Exposure Television, print
Taiwanese top model Chiling Lin features in the ads to match the 'cute and irresistible’ image of uSoffa Petit. Rather than just a massage chair, the campaign projects it as 'furniture’ and an add-on to the home environment.
Osim and Grey are considering a second phase to the campaign, which involves infomercials running on local TV channels.
Credits:
Project uSoffa Petit Campaign
Client Osim
Creative agency Grey, Hong Kong
Media agency Mindshare
PR agency BLink
Exposure Television, print
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