40 Under 40 2024: Now open for nominations

Campaign Asia-Pacific is thrilled to announce the opening of nominations for the 2024 edition of 40 Under 40.

For over a decade, this prestigious accolade has celebrated the achievements of rising stars in marketing, media, and communications across the region. By recognising those already making waves and poised for even more significant impact, we’ve paved the way for many to achieve remarkable success.

What we're looking for

We are looking for entries that showcase the incredible work of some of Asia's most important, innovative, and fascinating minds under the age of 40 for our prestigious annual list that showcases and hand-picks the industry's finest and brightest.

This year Campaign Asia-Pacific's 40 Under 40 turns 12. For this milestone year, we want to know about the marcomms community members creating waves, breaking barriers, and displaying levels of raw drive and success that place them way above the expectations of their age group, whether they work as a marketer, creative, communicator, strategist, or manager.

People with inspiring stories are what we're looking for. Those who can justly shout about their undeniable professional accomplishments. People who are passionate about advancing the industry—not just in terms of business success but also in terms of the welfare of those working in it, making it welcoming to those who are currently excluded from it, and improving their communities and the world. Successful nominations will have demonstrated success over the previous 12 months, a promising career trajectory, the capacity to motivate and inspire others, and the ability to lead people to perform.

Does that describe you or someone you know? We invite you to nominate up to two others in addition to yourself.

Process

Nominations will be submitted using the nomination form links below.

The deadlines are as follows:

• Early-bird deadline: Monday, 17 June 2024
• Standard entry deadline: Monday, 8 July 2024
• Final entry deadline: Thursday, 25 July 2024
• Winners Announcement: Thursday, 19 September 2024

On all deadline dates, entries will be accepted until 6 pm SG/HK (GMT+8).

The entry fee—HK$3,600 for early birds, HK$4,100 up until the standard deadline, and HK$4,250 for final entries—includes a one-year membership with Campaign Asia-Pacific, which can be assigned to the nominee, the nominator or another person. You can find more details about the benefits of membership here and direct any questions about membership here.

Judging process

Please note the judging process now consists of two rounds: the first round via our secured online platform, and the final round will be completed via a voting platform to confirm the final winners.

During the first round, judges shall evaluate and score all entries independently and during the final round, Campaign Asia-Pacific’s senior editorial team will be actively involved in confirming the final 40 winners.

The jury's decision on the winners will be final, and no correspondence will be entered regarding the results. Those selected as the most exceptional rising stars will be honored with in-depth profiles featured in Campaign Asia-Pacific and shared across all our social channels.

Judges reserve the right to raise queries regarding the information provided and penalise any entry if there is evidence of inaccurate and misleading claims, which will lead to entry disqualification.

Once again, the entry fee is non-refundable.

Detailed judging criteria can be accessed via the entry pack.

Eligibility details

To be considered, nominees:

• Must be based in Asia Pacific.
• Must be holding a job in an industry directly related to advertising and marketing. This means that in addition to a brand or agency, the nominee can work for a media company, a technology firm, a startup, an event company—so long as their role relates to marketing, advertising and/or communications.
• Must have been aged 39 or under through Thursday, Thursday, 25 July 2024 (inclusive). This translates to a birth date of 26 July 1984, or later.

Important notes

• You may nominate up to two people from your company or agency per market that your company operates in. To be clear, this means that if you are with a company that has multiple brands/agencies, you can nominate up to two people per brand/agency per market.
• While we will consider candidates who have appeared in 40 Under 40 before, or in other Campaign Asia-Pacific listings, such as Women to Watch and the Asia-Pacific Power List, we do ask that candidates wait until 2025 if they have already been featured in any of these lists within the last 12 months. If, however, the candidate will no longer meet the age requirements in a year’s time, we will consider the nomination this year. 

Nomination details

The nomination form will ask you to provide: 

• Basic details about yourself (entrant) and the nominee.
• The nominee's backstory: (250-300 words max)
• The five criteria about the nominee. (300 words max each)
• Upload nominee’s brief CV in pdf format. 
• Two recent high-resolution photo of the nominee (at least 1200x800 pixels at 72 dpi).
• Endorser’s contact details. All entries must be endorsed. The system will generate an endorsement email to be sent to the endorser. 
• Payment of the entry fee, which is HK$3,600 for each candidate during the early-bird period (through June 17 2024), HK$4,100 for the standard deadline period (from 18 June through to 8 July 2024) and HK$4,250 for final entries (from 9 July through to 25 July 2024).
• Address and contact details for the person who will receive the Campaign Asia-Pacific membership.

Entries are to be submitted online via our entry platform; you can enter via the ‘ENTER NOW’ button at 40 Under 40 website. We highly recommend you prepare your answers in advance before going to fill out the nomination form or you can save your work as draft in the nomination form before you confirm your submission. Please refer to this entry platform guide to help you prepare the nomination.

Following completion of the nomination, our membership manager will follow up with you to arrange the Campaign Asia-Pacific membership.

What makes a good entry? 

• The entry will show us that the person nominated is clearly indispensable to the company they work for. We will understand specifically what they have done to make them a crucial player in their team and/or the wider business. Metrics and business results you can provide as evidence are important here. 
• The entry will make it clear that the candidate goes above and beyond the demands of their job description, both in terms of their own company's business and in the wider sense of helping to take the industry forward in a positive way. We will take into consideration a candidate's background and the effort and perseverance required to reach their goals. 
• The entry will show us that the nominee is an inspiring person to work with, however this manifests itself. We should get the strong feeling that we'd want to work with these people if we could.
• Testimonials from colleagues, and especially from third parties, from all stages of the nominee's career, will be looked upon favourably. We appreciate entries that are well-written and concise, with clearly laid-out information and specific, concrete examples of achievements by the nominee.

Confidential information

Please remember to flag confidential information in your nomination by putting it into [square brackets]. We ask that you only flag the specific information that must be kept confidential, rather than the whole entry or large parts of it, since we will rely on this information to compile a meaningful profile of any nominee that makes the list.