Matthew Keegan
Nov 8, 2022

Are side hustles a win-win for both employers and employees?

Should agencies be supporting their employees' side hustles? We spoke to both agency leaders and their staff across adland in APAC to find out.

L to R: Nina Kong, strategy director at Media.Monks China founded a custom suit design label; managing director Roger Bikker runs a tea beverage brand; Tom McMullan, creative director at Digitas ANZ produces a horror movie exposure therapy podcast.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

1 day ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

1 day ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

1 day ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.