Racheal Lee
Apr 12, 2012

Chris Chiu's Ren Partnership chalks up first win

SINGAPORE - Ren Partnership, which opened last month under former Leo Burnett ECD Chris Chiu, has been appointed to handle an integrated campaign for MediaCorp.

Chris Chiu, founder and chief creative officer of Ren Partnership
Chris Chiu, founder and chief creative officer of Ren Partnership

MediaCorp, a free-to-air broadcast company, put Ren Partnership in charge of its corporate image campaign as part of a year-long contract, following a closed-door pitch in January.

The integrated campaign will cover television, print, radio, digital and social.

Chris Chiu, founder and chief creative officer of Ren Partnership, said, “Obviously I'm extremely excited about this win and the work that we're going to produce for MediaCorp.”

Ren Partnership opened its doors last month. The integrated creative agency has five business partners from the digital, traditional and client servicing industries, with an average experience of 20 years. A further four partners will join the agency soon.

Chiu has sat on juries at advertising festivals including Cannes, Spikes Asia, New York festivals and the London International.

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