Creative Q&A: Saharath Sawadatikom

How did you get into advertising?
MD of an agency saw my work when she visited the university and she offered me a job. At that time, I was so young and I did not know the agency name until my first day. It was Ogilvy.

What was your first ever ad?
My first project was Amex DM pack. My client service cried, refused to present that layout and did not come to work on the presentation day.

Which ad do you wish you'd made?
Unlimited budget ad.

What was your worst job ever?
Never.

What qualities do you look for in a prospective employee?
Work like a cow and think it is a hobby.

What does it take to impress you?
Something impossible.

Where do you go to be inspired?
Online, any place far from ads.

Who do you consider to be a creative genius?
Steve Jobs.

If you were not working in advertising, where would you work?
My own beach resort.

What is your guilty pleasure?
Most icy cold white beer, unfiltered with cloudy yellow.

What would you like to be in a next life?
An alien who invades the earth.

What is your favourite word?
I doubt if...

What is the first thing you do when you wake up?
Breathe.

Worst haircut you've ever had?
My first perm during high school and I realized how famous I was.

What's your favourite song lyric?
Eva Maria but I don't know Italian.