Bryce Whitwam
Oct 27, 2022

Despite lockdowns, the China sports-fashion industry continues to diversify

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.

(Shutterstock)

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