Jane Leung
Jan 20, 2010

FedEx launches search for regional B2B digital agency

HONG KONG - FedEx is believed to be pitching its regional digital B2B account.

FedEx launches search for regional B2B digital agency
According to sources, five agencies are already in the presentation process. Sources close to the review also revealed FedEx is understood to be looking to grow in the small and medium enterprises segment (SMEs) in ten markets across the region.

FedEx was unable to comment upon the release of this news.

FedEx launched a global campaign titled ‘FedEx Delivers to a Changing World’ last October
. The courier company is also targeting the SMEs segment heavily with this campaign. 

Related Articles

Just Published

14 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

16 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

17 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

18 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.