Faaez Samadi
Jul 11, 2017

Geometry Global wins Coleman in Japan

Agency appointed to lead brand strategy for outdoor equipment maker

Coleman's annual festival in Japan (source: Twitter)
Coleman's annual festival in Japan (source: Twitter)

Camping and outdoors Coleman has hired Geometry Global as it’s brand agency of record in Japan.

Geometry Japan will be responsible for brand strategy, communications, and building a multi-channel relationship with Coleman consumers.

The outdoor company seeks to enhance its presence, grow the brand and broaden Japan’s camping market.

“Coleman in Japan has played an important role in making camping a joyful experience and we believe that its growth will enrich the life of Japanese campers,” said Ichiro Ota, CEO of Geometry Global Japan.

Yutaka Nakazato, president of Coleman Japan, said Geometry Japan will help the brand “create fresh dialogue” with Japanese campers. 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

2 days ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.