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We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.
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Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
The network is calling the solution the advertising industry’s 'first large marketing model'.