Campaign India Team
Aug 8, 2024

Hakuhodo unveils martech data labs in India

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

Hakuhodo unveils martech data labs in India

Hakuhodo Inc has launched Hakuhodo Data Labs India, as a subsidiary of the Japan-based global network, and announced that Shweta Sharma will lead the charge as its CEO. She was earlier the chief business officer of AdGlobal360 India, a Gurgaon-based digital marketing company where she spearheaded products in ecommerce analytics and media optimisations.

Expressing his excitement on the launch, Kosuke Kataoka, managing director of Hakuhodo India, said, "We are very excited about the potential of the Indian innovation team in creating a niche global product. As Hakuhodo India, we are investing in adding high-tech product offerings to partner with our clients in their ecommerce growth.”

Shweta Sharma, CEO, Hakuhodo Data Labs India.

Shweta Sharma, CEO, Hakuhodo Data Labs India.

This launch is followed by the introduction of e-Genie, an omnichannel e-commerce media optimisation platform, incubated in partnerships with global consumer packaged goods (CPG) brands. Developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab with sei-katsu-sha (living person) as its core philosophy, this platform is engineered to deliver better Return on Advertising Spend (RoAS).

The company stated that e-Genie harnesses a plethora of raw, complex, and hybrid signals from campaigns across various platforms. It churns out deeper insights that empower brands to optimise their budget utilisation and refine their pricing and promotion strategies across digital commerce platforms.

Sharma claimed that e-Genie gives the power of ecommerce media optimisation back to brands. “Many such tools were available for digital media optimisation but none for e-commerce. Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features. Furthermore, coupled with digital shelf data, this will be a potent business intelligence platform for us to understand the customer purchase drivers thereby helping our clients with gaining market share."

The successful implementation of e-Genie for global CPG clients has demonstrated significant improvements, with upwards of 18% ROAS enhancement. Building upon this success, Hakuhodo Data Labs is committed to launching additional products such as data analytics and media optimisation tools tailored for enterprises. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 days ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 days ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.