Staff Reporters
Mar 9, 2023

Harsha Razdan named CEO of Dentsu South Asia

Previously senior partner at KPMG, he takes over the role vacated by Anand Bhadkamkar with an expanded remit beyond India.

Harsha Razdan named CEO of Dentsu South Asia

Dentsu Asia Pacific has appointed former KPMG senior partner Harsha Razdan as CEO of South Asia, effective May 1, 2023. Based in Mumbai, he will be responsible for 4,000 people across the sub-region will report to APAC CEO Rob Gilby.

Razdan takes over the vacated Dentsu India CEO role of Anand Bhadkamkar but now with an expanded mandate for South Asia.

"Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape," Gilby said. "His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities in creating a new value ecosystem for clients with consumers at the centre.”

“It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands," Razdan said. "India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started.”

In a career spanning 25 years, Razda has had stints with PepsiCo, Unilever and Accenture. Most recently at KPMG Razdan was responsible for overseeing Clients & Markets, Consumer Markets, Life Sciences and Internet Business while sitting on the Advisory Leadership team as well as the global Consumer & Retail leadership team.

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

8 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

9 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

9 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.