Hong Kong Disneyland plans to review international media business

The pitching process is said to begin in mid-July. Media agencies have already received the request for presentations (RFP).

Besides general media planning and buying, the media review for the amusement park is said to also include digital media. The market scope includes Greater China, Southeast Asia, India and Australia.

Mindshare has been working with HKDL since 2008. The incumbent agency at the time of their appointment was OMD when the account was said to be worth US$10 million. Mindshare declined to comment.

Disneyland is currently working with Ogilvy & Mather and M&C Saatchi on an agency-of-record basis since October last year. HKDL also works with Agenda as their agency for online digital solutions covering creative and production.

HKDL is 52 per cent owned by the Hong Kong government and 48 per cent by Walt Disney Co. According to the Wall Street Journal, the park obtained US$ 327 million in revenue during spring this year.