Campaign India Team
Jul 14, 2022

India's Scarecrow M&C Saatchi launches real estate division

The division which is called Firefly, will be headed by Sarat Sinha

Sarat Sinha
Sarat Sinha
Scarecrow M&C Saatchi has expanded its offerings with the launch of a real-estate marketing division called Firefly.
 
Through Firefly, the agency aims to deliver a model which helps real estate players with branding along with a sourcing strategy that helps with lead generation. 
 
Sarat Sinha has been appointed as the head of the division. He moves from Tycoons Group, where he was chief marketing officer. In a career spanning 15 years, he has also worked with Colliers International, Peninsula, Adhiraj and Vihang Group.
 
Sinha said, “I shall lead Firefly that's set to become an enabler for real estate brands. Nowadays, real estate developers aren't merely looking at a creative solution, but a more comprehensive bouquet of services that range from strategies to efficient execution. Firefly shall facilitate this for its clients.”
 
He added, "Firefly is an extended arm of marketing that helps real estate brands create an overarching strategy, and help them attain their sales and marketing goals. We advise brands on a short-term and long-term approach on integrated offline and online marketing communication, thus fulfilling the brand's objectives.”
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

14 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

14 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.