Leo Burnett appoints Alex Shipley as VP, ECD in Korea

In his new role, Shipley will lead and work with a diverse creative team creating integrated campaigns for leading Korean and multinational clients.

Leo Burnett Korea’s president, Dong Wook Kim praised Shipley’s wealth of experience in the industry.

“More importantly, a solid understanding of Asia having spent more than 10 years living and working in this part of the world is invaluable. We are excited to have him on board with us, to enhance our commitment towards developing Humankind communications for our clients,” said Kim.

This appointment marks a return to Leo Burnett for Shipley who was with the agency in Singapore 10 years ago.

Shipley started as a copywriter with Ogilvy & Mather Direct (now Ogilvy One), in his first year taking home gold, silver, bronze and honourable mention from the Direct Marketing Association’s International ECHO Awards.

In the 22 years since, Shipley has worked with leading through-the-line agencies in Singapore, Canada and Vietnam, including Saatchi & Saatchi, Leo Burnett and Lowe, on brands including McDonald’s, Unilever, P&G, Prudential, American Express, Electrolux and Nokia.