The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.
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As full-year results roll in, some agencies are gaining momentum while others face headwinds. And with China’s downturn forcing a rethink, where will the next wave of growth come from? Ian Whittaker pens down his thoughts.
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
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