TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.
Sources say Omnicom Media Group’s PHD is already handling HTC’s business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.
Last year, Taiwan-headquartered HTC awarded its estimated US$40 million media and digital business in China to ZenithOptimedia and Digitas.
HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
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