The award was presented to Jeng at the 21st AD International Summit in recognition of her contribution to the advertising industry in China. The event was co-organised by the China Advertising Association of Commerce, the Beijing Advertising Association and 21st Century Advertising Biweekly.
Jeng, CEO of Publicis China since 2006, is the only winner in the category from a 4A agency.
A seasoned advertising veteran of 20 years, Sheena started off as a copywriter and worked her way up to creative director at Ogilvy & Mather in Taiwan from 1989 to 1999.
She then joined D’Arcy, which later became Publicis, and successfully revitalised Publicis Taiwan as a hot shop; she twice helped the agency win top honours as Agency of the Year in 2000 and 2006 respectively.
Jeng, CEO of Publicis China since 2006, is the only winner in the category from a 4A agency.
A seasoned advertising veteran of 20 years, Sheena started off as a copywriter and worked her way up to creative director at Ogilvy & Mather in Taiwan from 1989 to 1999.
She then joined D’Arcy, which later became Publicis, and successfully revitalised Publicis Taiwan as a hot shop; she twice helped the agency win top honours as Agency of the Year in 2000 and 2006 respectively.
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