Anita Rao Kapur
Feb 25, 2019

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

Clockwise from top right: 'Jane Walker'; Tata Tea's 'Inequality Gets Learnt' campaign; Muji, hailed as a 'gender-neutral' store; Dove's 'body bottles'

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