UM Philippines hires Chito Jusi as head of product

In his new role, Jusi will be primarily responsible for leading the agency’s strategic planning function and driving diversification of UM’s product offering and digitisation, while ensuring optimal utility of UM tools and research.

He will also provide inspirational understanding of the market’s media consumption and utilise this to benefit clients.

Bruce Oltchick, technical adviser at UM, noted that this appointment marks another milestone in UM Philippines.

“Chito’s high level of experience in strategy development and product innovations will be pivotal as the agency helps our clients maximise the impact of their marketing investments to deliver explosive business results,” he added.

Prior to joining UM Philippines, Jusi was with OMD International in Singapore as business director, whereby he oversaw media teams across offices in Asia-Pacific, Middle East and Africa.

He was also previously with Mindshare Singapore as executive director, where he handled client brands such as Nestle, American Express, Prudential Financial Services, GlaxoSmithKline, Motorola, Lufthansa Airlines, Parkway Group of Hospitals, Raffles Hotels & Resorts and 20th Century Fox Films.

Further prior roles include media positions at Zenith Optimedia, Basic Advertising, Jimenez D’Arcy and Publicis Manila in The Philippines.

Prashant Kumar, president of Asia World Markets, said, “Chito belongs to a select breed of world-class professionals, strategically astute, operationally sound and holistic in their perspective. We are excited about him joining our brand new leadership team in Manila, led by Bruce. That will take UM to the next level.”