Marketing Analysis
Matthew Keegan
Apr 13, 2022

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

Samples of virtual fashion purchased by Korean consumers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

5 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Digital Media Awards 2025 winners revealed

6 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

7 WPP offers free Friday lunches to lure staff back to office

Thai influencer walks out of KFC ad mid-set

8 Thai influencer walks out of KFC ad mid-set

BMF opens first APAC office in Hong Kong to drive regional growth

9 BMF opens first APAC office in Hong Kong to drive regional growth

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Feb 23, 2023
Nikita Mishra

Less than a quarter of APAC youth find identity in ...

Are virtual goods an untapped commerce opportunity for brands?
Jun 2, 2022
Matthew Keegan

Are virtual goods an untapped commerce opportunity ...

Why gaming is where the real metaverse opportunities are
Jul 24, 2023
Phil Rowley

Why gaming is where the real metaverse opportunities...

Just Published

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
5 hours ago
Cecilia Garzella

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.

Google faces £5 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers
12 hours ago
Lucy Shelley

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
12 hours ago
Shauna Lewis

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

Global adspend on news brands forecast to decline by a third
13 hours ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.