Staff Reporters
May 12, 2022

VMLY&R picks chief commerce and strategy officer for Asia

Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.

Nick Pan
Nick Pan

VMLY&R has promoted Nick Pan to chief commerce and strategy officer in Asia, reporting to Asia CEO Yi-Chung Tay. Pan, whose promotion is strategically aligned with Camellia Tan’s recent elevation, will lead the agency’s commerce and strategy capabilities while working closely with brand experience and customer experience teams.

Pan has been with VMLY&R Asia for 13 years, having started in strategy, planning and intelligence. He was also involved with driving social media and digital discoverability specialisation across the region as well as handling varied portfolios across project delivery, digital strategy, business consulting, and commerce.

Commerce has been an expanding priority for the firm, and a significant contributor to its growth in the past two years. Based on Campaign’s Agency Report Card, commerce made up 15% of the business in 2021 and continues to be one of the firm’s core offerings. Commerce initiatives in the region include FMCG subscription models and revenue share partnerships. Also new is V-Commerce, a capability to help brands tap into the metaverse and drive brand experience.

Tay said in a statement: “The expansion of CX and commerce capabilities have played a major part in VMLY&R Asia’s exponential growth over the past two years. It’s the ultimate proof of effectiveness, closing the ‘infinity loop’ of BX, CX & commerce to deliver sales that are a direct result of communications.”

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.