Waggener Edstrom created this infographic (presented in English and Chinese) discussing Weibo and Twitter mentions of the Olympics sponsors before, during and after the London games. As the results underscore, the most significant spikes in social-media volume occur around negative posts. Therefore brands "must be prepared to address, engage and participate in the conversation to mitigate negative sentiment", according to the agency.
blog post by Madhu Nair, Waggener Edstrom's senior measurement analyst." />
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
