Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks
Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Will Australia succeed in its plans to ban minors ...
Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
Hoka One One picks OMD as media agency of record in ...
OMD will take over Hoka’s media account from UM in China following a competitive pitch.
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.