Indonesia: Asia's $1 trillion opportunity

An ethnically diverse market offering vast business potential, Indonesia continues to change rapidly. A study by McKinsey & Company estimates that the country’s 45-million-strong ‘consuming class’ will swell to 135 million by 2030, generating a trillion-dollar opportunity for brands. That growth is bigger than in any other economy, with the exception of China and India. The study canvassed 5,500 respondents across 44 cities, spanning 24 Indonesian provinces.