The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including ways for agencies and brands to create a sustainable ecosystem.
Ashutosh Srivastava, APAC CEO of GroupM, said: “The digital footprint of businesses is quite vast. In some cases, especially in non-FMCG, it’s outstripping the manufacturing footprint in terms of carbon emission. So there’s growing consciousness in this area.”
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Shivaprasad Nair leaves Publicis after more than five years and will lead Assembly new practice, based in Bangalore.
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With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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The nation's industry leaders dedicate substantial time and resources to crafting top-notch ideas and campaigns, yet they often overlook the social and behavioural effects these efforts have on the public, says Mark and Comm's Thanzyl Thajudeen.
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