The project continues the long-standing ‘take a break’ concept. On weekdays 12pm to 4pm, the site will broadcast a live feed on the Kit Kat desk jockey website.
“The Desk Jockey will entertain his viewers live on webcam. How he entertains his audience is left to the viewers who interact with him in real-time using Facebook and Twitter to submit their requests to him,” said Ashadi Hopper, national creative director of digital and direct at JWT Sydney.
The desk jockey campaign is part of the bigger ‘Working like a machine’ project, and aims to encourage viewers to sit back and enjoy the day.
The site also includes a livestreaming chatter box, where people can interact instantly during the show. When a requested task has been fulfilled, the desk jockey will respond directly to the viewer using their preferred method of communication on Facebook or Twitter.
The campaign will end on 18 June. During the jockey’s off work hours, people can continue to submit tasks or replay the video for the day and weekly highlights. People can vote for their favorite ‘tasks’ and spread the words to their friends.
Credits:
Project Kit Kat Desk Jockey
Client Nestlé
Creative agency JWT Sydney
National creative director digital & direct Ashadi Hopper
Executive creative director Angus Hennah
Associate creative director John Lam
Creative team Paulina Steszewski, Jason Ross, John Lam, James Blow, Daniella Adam, Mars Zhu
Agency producers Angela Bourke, Julie Delaforce
Production company Happy Farm
Exposure Online
“The Desk Jockey will entertain his viewers live on webcam. How he entertains his audience is left to the viewers who interact with him in real-time using Facebook and Twitter to submit their requests to him,” said Ashadi Hopper, national creative director of digital and direct at JWT Sydney.
The desk jockey campaign is part of the bigger ‘Working like a machine’ project, and aims to encourage viewers to sit back and enjoy the day.
The site also includes a livestreaming chatter box, where people can interact instantly during the show. When a requested task has been fulfilled, the desk jockey will respond directly to the viewer using their preferred method of communication on Facebook or Twitter.
The campaign will end on 18 June. During the jockey’s off work hours, people can continue to submit tasks or replay the video for the day and weekly highlights. People can vote for their favorite ‘tasks’ and spread the words to their friends.
Credits:
Project Kit Kat Desk Jockey
Client Nestlé
Creative agency JWT Sydney
National creative director digital & direct Ashadi Hopper
Executive creative director Angus Hennah
Associate creative director John Lam
Creative team Paulina Steszewski, Jason Ross, John Lam, James Blow, Daniella Adam, Mars Zhu
Agency producers Angela Bourke, Julie Delaforce
Production company Happy Farm
Exposure Online
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