Marketing Data News
Michael Heusner
Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Too old for the party, too young to leave—the paradox of middle age in advertising

5 Too old for the party, too young to leave—the paradox of middle age in advertising

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

7 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Heineken wants you to crack open a cold one… for your face?

8 Heineken wants you to crack open a cold one… for your face?

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Digital Media Awards 2025 winners revealed

10 Digital Media Awards 2025 winners revealed

Related Articles

Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
Nov 17, 2021
Staff Reporters

Advertisers expect to spend more on DOOH, podcasts, ...

Women’s cricket searches rose by 103% in 2024: Kantar India study
Feb 23, 2025
Campaign India Team

Women’s cricket searches rose by 103% in 2024: ...

New Kantar/Campaign research to shed light on the agency vs in-housing debate in APAC
Feb 26, 2019
Staff

New Kantar/Campaign research to shed light on the ...

Ipsos confirms Kantar Media takeover talks
Dec 2, 2024
Robin Langford

Ipsos confirms Kantar Media takeover talks

Just Published

Why music still matters in modern branding
5 hours ago
Rahina Renanggalih

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
5 hours ago
Staff Reporters

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
The Information
6 hours ago
Gideon Spanier

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

Spikes Asia Awards 2025: Campaign picks its favourite contenders
7 hours ago
Staff Reporters

Spikes Asia Awards 2025: Campaign picks its ...

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.