Charlotte Rawlings
Feb 22, 2024

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant.

Santos has worked at Unilever for 35 years
Santos has worked at Unilever for 35 years

Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, is to leave the FMCG giant next month after 35 years.

Her next steps have yet to be confirmed. Santos wrote in a post on LinkedIn: “I am leaving Unilever at the end of March to embark on a whole new adventure (details of which are unknown even to me). Am I nervous? Yes! But I am also so ready to embrace the unknown!”

The global marketing team will report directly to Esi Eggleston Bracey, chief growth and marketing officer, while the global equity, diversity and inclusion team will report to HR once Santos leaves.

She joined Unilever Brazil in 1989 as a marketing trainee in the food division. Santos moved up to vice-president of marketing for Unilever Brazil before taking on regional leadership in Latin America for skin cleansing, later helping to shape the "Dove real beauty" campaign.

Santos then moved into Unilever's home care division as global vice-president for OMO/Persil. During this time, she led the “Dirt is good” brand platform, which brought together many of Unilever’s laundry brands and grew them in value from £214m to almost £3.42bn in the space of seven years.

Santos then became executive vice-president for global marketing, adding the role of chief equity, diversity and inclusion officer in 2016.

She said: “I have enjoyed every minute. The longevity of a 35-year career in such a vibrant company is a true privilege. To have learned and collaborated with many colleagues in our joint successes. To have been able to count on the wisdom of the many, many people — too many to name or count — who forever inspire me.”

 
Source:
Campaign UK
Tags

Related Articles

Just Published

2 hours ago

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

2 hours ago

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

2 hours ago

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

2 days ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.