Aug 6, 2021

APAC New Business League: June 2021 report

The top four agencies hold their spots on both the creative and media tables in R3's latest tally of APAC new business. Beyond that, BBDO, Carat, Dentsu, OMD, Digitas, Initiative, Havas, UM, Grey and McCann all shift positions.

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APAC New Business League: June 2021 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	MSD Singapore, Workforce Singapore, Hotels.com Japan	70.1		70.1	367
2	2	Leo Burnett	GOQII India, HK telecom Hong Kong Project, Li_Auto China Project	45.6	Fortis Healthcare India	44.7	110
3	3	Wunderman Thompson	L&T Reality India, Rohan Corporation India, Property Infratech India	33.7		33.7	136
4	4	DDB	MOH Singapore, Octopus Hong Kong, Latitude Finance (GE Money) New Zealand Project	24.4		24.4	110
5↑	6	BBDO	Tabtouch Australia, NSW Govt Australia, Sydney Water Australia	20.0		20.0	69
6↓	5	Dentsu	Glico Pocky China Project, Uniqlo China Project, Glico PRETZ China Project	18.7	United Airlines Global	17.7	60
7↑	13	Digitas	Huawei China Project, Mercedes-Benz China Project, TI Cycles India Project	15.3		15.3	30
8↑	11	Havas Worldwide	Art and Photography Foundation India, Castrol India Project, Dabur Vita India	16.1		15.1	59
9↓	7	Grey Group	TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar	14.2		14.2	48
10↓	8	McCann Worldgroup	Farfetch China Project, Red Fiber Broadband Philippines Project	13.4		13.4	42

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Zenith	Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces	33.9	Techcombank Vietnam	29.3	23
2	2	Wavemaker	De‘Longhi China, Philips (Planning) China Project, Bill & Melinda Gates Foundation India	31.1	Campari Group Australia	28.3	73
3	3	PHD	WeTV Indonesia, Mandom (Purcelle) Indonesia Project	25.6	Brillon India	24.4	34
4	4	Publicis Media	Stellantis Global	24.0		24.0	1
5↑	6	Carat	ByteDance China, Thai Health Promotion Foundation Thailand Project	22.3	Curtin University Australia	18.4	87
6↓	5	OMD	Belong Australia, Treadone India, Maven Dental Australia	19.0	Eastspring Thailand	17.0	46
7↑	9	Initiative	Insurance Australia Group Australia, Afterpay Australia, RSPL India	14.3	Hamdard(Offline) India	12.8	37
8↓	7	Universal McCann	Brillon India, Henkel China, Sentosa Development Corporation Singapore	10.6		10.6	26
9↓	8	Havas Media	Red Bull China, Ambuja Cement India	9.9	LBC Philippines	8.8	27
10	10	Spark Foundry	Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA	8.3		8.2	9

TOP 10 APAC CREATIVE WINS

AGENCY	ACCOUNT	AREA
Digitas	Huawei Project	China
BBDO	Tabtouch	Australia
M&C Saatchi	SCDL Project	Qatar
Saatchi & Saatchi	SVW	China
The Works	LG Electronics	Australia
BBDO	NSW Govt	Australia
BBDO	Sydney Water	Australia
Saatchi & Saatchi	IM Car	China
Ogilvy	MSD	Singapore
DDB	MOH	Singapore

TOP 10 APAC MEDIA WINS

AGENCY	ACCOUNT	AREA
Carat	ByteDance	China
Initiative	Insurance Australia Group	Australia
Trio	PepsiCo	Australia
Initiative	Afterpay	Australia
Dentsu x	Wal-Mart	China
Universal McCann	Brillon ( SC Johnson)	India
OMD	Belong	Australia
Initiative	RSPL	India
Mindshare	Semir	China
Universal McCann	Henkel	China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia