Staff Reporters
Oct 2, 2023

CJ taps Tyroo to offer APAC advertisers access to premium inventory

The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.

CJ taps Tyroo to offer APAC advertisers access to premium inventory

Perfomance marketing agency Commission Junction (CJ) has inked a multi-year pact with adtech platform Tyroo to help advertisers in Asia-Pacific access inventory from publishers worldwide. 

As advertisers struggle with the absence of cohesive technology and resources to connect with quality publishers, CJ and Tyroo hopes to assist advertisers in constructing performance and tech-driven programs. 

Both parties hope to offer advertisers shopper event tracking, integrations with e-commerce platforms, program management tools, and insights and data analytics, including incrementality measurement. 

They will offer advertisers in APAC a local financial process and proffer localised optimisation solutions for both advertisers and publishers looking to extend their influence and efficacy globally. 

"Tyroo and CJ is a partnership of trusted market leaders united in a commitment to transform every aspect of performance and partnership marketing across Asia. This unprecedented strategic and commercial collaboration marks a turning point for advertisers, agencies, publishers, and the 4.7 billion consumers across the region,” said Mayur Kshetramade, the chief executive of CJ. 

“In so many Asian nations, incredible opportunities have emerged in affiliate, influencer marketing, lead generation, shopper marketing, conversion optimisation, and a host of next-gen channels. From this day forward, there’s an integrated solution to unlock the full scope and scale of commerce across Asia.” 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

6 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

13 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

13 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.