Omar Oakes
Apr 13, 2021

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)
Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)

Dyson, the appliance company, has launched a review of its global media planning and buying requirements. 

WPP's Mindshare has held the business for eight years and is thought to be repitching for the account, which was reportedly worth £120m at the time of the last review.

MediaSense is assisting with the review, which covers the vacuum cleaner and hand-dryer manufacturer's media planning and buying in the UK and all international markets. 

Mindshare, meanwhile, is also on alert with global media reviews launched recently by clients Unilever and Facebook.

The Covid-19 pandemic has prompted many advertisers to consider their media agency relationships this year, with some reviews having been postponed last year.

Dyson, founded by prominent Brexit supporter Sir James Dyson, is in the process of moving its headquarters to Singapore from Wiltshire. 

Dyson did not return a request for comment from Campaign

Source:
Campaign UK

Related Articles

Just Published

11 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

12 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

13 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

13 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.