Analysis The Work Marketing Creativity Technology Spikes
Robert Sawatzky
May 27, 2024

How JBL's brief to prove sound superiority brought gaming to the visually impaired

‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.

Sophie Soon practices Counter-Strike in the JBL Quantum Guide Play training area.

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